Epocrates’ guide for pharma marketers highlights the shift from third-party cookies to a privacy-first advertising approach. With traditional targeting methods disrupted, marketers must leverage first-party data to build stronger, transparent connections with healthcare professionals (HCPs). By utilizing trusted, consented data sources and advanced analytics, Epocrates enables precise, relevant engagement while respecting privacy regulations. This transition offers pharma marketers an opportunity to enhance targeting effectiveness, foster trust, and navigate the evolving digital landscape with confidence.

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