This guide explains how Reddit-based social listening helps brands capture real, unfiltered conversations that influence buying decisions and emerging trends. As search shifts toward AI and Answer Engine Optimization (AEO), marketers must understand the questions customers actually ask—something Reddit’s 100K+ communities and high-intent discussions reveal. Social listening on Reddit provides first-party insights into sentiment, product feedback, use cases, competitive gaps, language, and emerging needs, which can inform content strategy, website messaging, product development, and customer support. Tools like Reddit Pro enable keyword tracking, sentiment analysis, and performance measurement, while brands that actively engage—answering questions, adding value, or amplifying insights with targeted campaigns—can build trust, improve relevance, and drive growth through authentic community intelligence.

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