Amid increasing B2B marketer interest in Sales Acceleration, driven by pressures to prove ROI amid economic uncertainties, this guide outlines actionable strategies for demand generation that enhances sales pipeline efficiency. Highlighting data science's role in identifying prime accounts and intent behaviors, it emphasizes targeted account-based marketing (ABM) and BDR collaboration to improve sales velocity. Key tactics include look-alike modeling, prioritizing target accounts by intent, and engaging high-propensity prospects, alongside nurturing leads and aligning sales and marketing efforts to drive better business outcomes.

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