Lead generation is crucial for successful marketing, and inbound marketing generates three times more leads per dollar than traditional methods. However, 61% of marketers struggle with generating traffic and leads. Economic uncertainty is also affecting marketing investments, with only 25% of U.S. companies planning to increase marketing spend. Despite potential budget cuts, the digital landscape continues to grow, as people interact with their smartphones over 2,000 times daily. With social media usage increasing by 21% in 2020, now is the perfect time to focus on digital lead generation strategies.

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