Background Physicians play a powerful role in hospital reputation, demonstrated by their referral patterns and the recommendations they provide their patients. How does a hospital break through all the noise and clutter to reach a busy physician audience and make a positive impact? Mount Sinai Health System, like many other award-winning institutions, experienced this challenge and began partnering with Doximity to improve their brand awareness with physicians. Doximity, the professional medical network for physicians, gives hospitals a place to share their proudest moments to further enhance their rep- utation. A verified platform with a rich dataset means institutions have access to a highly engaged group ready to have meaningful interactions. Through opportunities like DocNew

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