Background A comprehensive cancer research and treatment center relies heavily on referrals — a challenging feat in the competitive New York market landscape. Furthermore, it can prove difficult to identify key targets from within the system. The medical center partnered with Doximity to utilize our Referral Model to target and engage the best physicians for referral campaigns. We combine our targeting capabilities and our 41M colleague connections to identify the ideal prospects for enhancing referral patterns for highly ranked medical centers. The Partnership Doximity and the medical center took a step back to assess their targeting strategy, as physicians are often more likely to refer from a broader geography for a specialty hospital. With the help of Doximity’s Client

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