1 Global Biopharmaceutical Company Engages HCPs More Effectively with Compliant Email Industry leader serving high unmet medical needs opens the next digital engagement channel for two blockbuster launches and achieves 60% open rates The Challenge: Expanding Reps’ Ability to Reach Customers With two blockbuster drug launches on the horizon, a global biopharmaceutical company sought a new way to reach healthcare professionals (HCPs) to supplement face-to-face interactions and educate about new products. Giving field teams the ability to send personalized email to customers would increase engagement and deliver valuable scientific information outside of office visits. At the same time, the company had to ensure its teams only sent approved, compliant content to HCPs. They needed an

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