"AI Prompt Engineering for B2B Marketing: A Comprehensive Guide" outlines strategies for optimizing AI use in B2B marketing. The guide emphasizes prompt engineering with Large Language Models like ChatGPT and BARD. Key techniques include using the RACE framework—Role, Action, Context, Execute—to structure prompts. This involves defining the AI's role, using clear actions, providing background, and setting formatting preferences. It suggests aligning the AI’s role with your B2B niche, detailing actions with end goals, enriching context with updated persona documents, and specifying execution formats.

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