Want to Build a Successful B2B Community? Take a SoulCycle Class. By Latané ConantThe lights are dimmed. The candles are lit. The music starts pumping. And that’s when the magic starts. I look around me and see a roomful of kindred spirits — some familiar faces, some new, but all focused on the same thing: dedicating the next hour to sweating their hearts out. This is my happy place. I’m on my bike in a room full of other SoulCycle devotees, about to be led through a mind-clearing, heart-pumping workout that will leave me with a sense of euphoria that guarantees I’ll be back tomorrow for more. What is it that’s so addictive about this place? Sure, it’s an amazing workout, but so is the spin class at my local rec center. So why am I willing to part with $30 for

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