Use Modern Data Collection and AI-Powered Analysis to Improve Sales ... and Eliminate Risk eBOOK The CFO’s Guide to B2B Revenue Forecasting and Efficient GrowthIntroduction To maintain a healthy balance sheet, it’s critical for CFOs to get those answers right. And that’s where things get tricky. When CFOs trim budgets with a too-heavy hand, they can cripple the business’ future growth. Conversely, if they don’t trim enough, the business can bleed out. Worse still, CFOs are often forced to make decisions based on the hunches and guesswork provided by stakeholders in other departments — namely sales and marketing. The critical key to eliminating these disruptive guessing games is for Chief Financial Officers (and their companies’ revenue teams) to have access to unbiased, rea

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