The Ultimate Guide to Creating a Successful B2B User Community explains how online communities drive value across customer service, success, and product development by reducing support costs, increasing retention, and fueling product adoption. It highlights the community flywheel of content, traffic, and activation, showing how peer-to-peer engagement can deflect up to 50% of support tickets while boosting SEO and lead generation. The guide provides practical steps for structuring teams, launching gradually, using gamification, and nurturing super users. It stresses ongoing moderation, analytics, and integrations with tools like Salesforce and Zendesk to maximize ROI.

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