The financial services industry is embracing data-driven strategies to enhance customer experiences, manage risk, and stay competitive. Despite high adoption of analytics tools and AI, challenges remain around data complexity, security, and the effectiveness of enterprise data strategies. Only half of organizations view their strategies as very effective, and gaps persist in data governance, real-time access, and self-service analytics. Hybrid cloud platforms are seen as a key enabler for agility and innovation, but most firms have yet to fully realize their potential. Aligning business units and investing in secure, scalable data infrastructure is critical to future success.

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