The eBook Top Tips to Boost Conversions with Personalized Site Search explains how optimizing search drives engagement and sales by focusing on four key areas: the search box, contextual search, results, and analytics. It recommends making the search box prominent, simple, and smart with query suggestions and typo tolerance, while extending beyond the box into chatbots and voice assistants. Search results should be human-friendly, comprehensive, and supported by dynamic facets and synonyms for clarity. Contextual personalization powered by behavioral data ensures relevance, while analytics track KPIs like conversions, click rank, and zero-result queries. Curating content and interfaces based on insights ensures continuous optimization and higher conversions.

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