The 2023 State of Market Intelligence Report reveals the widespread integration of generative AI (GenAI) into market intelligence research, with two-thirds of surveyed professionals already using tools like ChatGPT. Despite emerging organizational policies to limit GenAI's use due to accuracy and verification concerns, respondents appreciate its time-saving benefits and expect to increase reliance on this technology. The survey conducted by AlphaSense highlights both the opportunities GenAI presents for enhancing research efficiency and the challenges of ensuring information reliability and security.

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