The document explains how Generative AI enhances marketing analytics by enabling predictive insights, precise audience targeting, and highly personalized content. Quantiphi and Google Cloud provide a customizable GenAI platform featuring query-based analytics, web-scraping chat for real-time trends, contextual conversational BI, automated SQL generation, and AI-powered campaign and template building. The diagram on page 2 shows a full data-to-activation journey: ingesting customer, web, and transaction data; transforming it with curated models and an ML engine; layering in GenAI for advanced analytics; and delivering insights through Looker and chatbots. This approach improves engagement and optimizes marketing strategies.

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