This guide from Impact.com outlines how publishers can scale branded content programs for stronger ROI. It highlights challenges like fragmented data, inefficient communication, and proving value. Solutions include centralizing metrics, automating reporting, and optimizing paid, owned, and earned channels. It recommends leveraging social media, newsletters, and native ads for reach, while emphasizing trust, performance, and personalization. Case studies from NBC News, The Washington Post, and Narcity illustrate real-world success. Tools like Pressboard streamline workflows, making data-driven strategies easier and branded content more profitable.

Join for free to read