This e-book, brought to you by Rackspace, discusses the critical importance of successfully integrating marketing automation and CRM platforms. It highlights that while both marketing and sales teams rely on shared data to interact with potential leads and enhance their efforts, approaching integration strategically is vital to avoid complications. The document explains how unifying these robust technologies enables more efficient pipeline management, prevents issues like duplicate leads, and facilitates accurate closed-loop reporting. By ensuring marketing receives client data post-deal closure, the true return on efforts can be understood. Rackspace Application Services combines a 'Process First, Technology Second' approach with creativity to provide transformative automation, helping or

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