Super apps combine multiple services—payments, social, shopping, transport, dining, and lifestyle—into one ecosystem with embedded payments, creating convenience and loyalty. The global market, valued at $61B in 2022, is forecast to hit $426B by 2030, growing 27% annually. Growth is driven by demographics, digitization, app overload, industry expansion, and network effects. Asia Pacific leads adoption, while Europe and North America see slower growth due to regulation and entrenched players. Success depends on strong core offerings, adjacent services, and strategic partnerships that scale customer engagement.

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