Touchless payments are becoming central to the return of live events, offering speed, safety, and convenience for fans while driving operational efficiency for venues. Stadiums that go cashless can save $150K–$350K annually in cash-handling costs and see fans spend 25% more when not using cash. Benefits also include shorter lines, reduced fraud, and stronger loyalty programs fueled by first-party data. To succeed, venues must upgrade to contactless terminals, digitize all acceptance points, provide cash-to-card kiosks, and communicate changes clearly. Long term, opportunities like super apps, wearables, and biometrics can elevate the fan experience.

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