Ho w BMO r eimagined the commer cial banking digit al clien t e xperience . Cas e s tudy L o o k i n g t o c r e at e a t r u e d i g i t a l - fi r st e x p e r i e n c e, B M O d e c i d e d t h at i t s i n c u m b e nt a n a l y t i c s s y st e m s i m p l y w a s n ’ t g i v i n g t h e m t h e d e p t h of i n s i g ht o n c o m m e r c i a l c u st o m e r s t h at t h ey n e e d e d . B y p a r t n e r i n g w i t h Q u a nt u m M et r i c , B M O b u i l t a n aw a r d - w i n n i n g a p p r o a c h t o c r e at i n g g r e at e r e m p at hy a n d u n d e r st a n d i n g f o r h ow i t s c u st o m e r s we r e u s i n g t h e c o m p a ny ’ s c o m m e r c i a l d i g i t a l b a n k i n g p l at f o r m .A s one o f the T op 10 Lar ges t Bank s in North Americ a , BMO is ded

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