Marketers must prioritize security as it directly impacts brand trust and customer experience. When data breaches or cyberattacks occur, they not only degrade trust but can also damage compliance, brand perception, and customer loyalty. Organizations collect vast amounts of sensitive data, yet only 51% of consumers trust brands to handle it properly. Marketers should collaborate with IT to safeguard digital properties, ensure customer data integrity, and guarantee consistent site performance. This involves addressing risks like DDoS attacks, malware, and data breaches while maintaining transparent communication to reassure customers of their safety and trustworthiness.

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