The Website Personalization: Strategy Guide for Enterprise from Zesty.io explains how website personalization creates tailored, relevant experiences for visitors, boosting engagement and conversion rates. It highlights that 71% of consumers expect personalization, and 60% are more likely to buy again after a personalized experience. The guide covers challenges, types of personalization, and five practical tips to start a personalization strategy. It also details how Zesty.io’s headless CMS integrates with Salesforce to deliver dynamic, persona-based content using cookies, query parameters, and CRM data, enabling seamless omnichannel personalization and improved customer satisfaction.

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