HG Insights’ Salesforce Connector enables seamless integration of technographic data into Salesforce, allowing users to identify best-fit buyers and uncover new opportunities without leaving the platform. It matches account and lead records to over 15,000 tracked technologies, providing insights into product usage and IT spend. With features like nightly data refresh, data enrichment, quick-start support, and high match rates, users can run targeted campaigns, prioritize accounts with high buying propensity, and improve sales efficiency. It supports both production and sandbox environments, ensuring quality assurance and fast onboarding.

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