commercetools partnered with HG Insights to enhance its go-to-market strategy by identifying best-fit accounts using verified data on tech installs, IT spend, and firmographics. Facing challenges in segmenting its Total Addressable Market, the company integrated HG’s Technology Intelligence into Salesforce, enriching data and enabling precise targeting. This led to improved sales efficiency, shorter deal cycles, and highly focused ABM campaigns. HG’s insights also supported territory and international expansion planning, allowing commercetools to prioritize high-intent accounts, optimize marketing reach, and scale operations with confidence.

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