The Thales Sentinel EMS Salesforce.com Connector integrates Sentinel EMS licensing and entitlement data directly into Salesforce CRM, providing unified visibility across sales, marketing, and support functions. It automates bidirectional synchronization of accounts, products, entitlements, and activations, reducing manual data entry and errors. Through customized objects, teams can view license usage, renewals, and trial-to-purchase activity within Salesforce. The connector enables real-time reporting, campaign optimization, and proactive customer engagement. It improves sales forecasting, supports up-sell opportunities, and enhances operational efficiency by ensuring consistent, centralized customer and license information.

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