Rules are meant to be broken. That goes for email, too.
Rules are meant to be broken. That goes for email, too.
2 PagesThis cheat sheet challenges traditional email marketing rules, advocating for experimentation and adaptation to audience preferences. It encourages testing and tweaking strategies instead of blindly following outdated practices. Rules such as avoiding specific words in subject lines or limiting email length are reconsidered, emphasizing the importance of customization. Ultimately, the guide promotes breaking rules to find the most effective approach for individual businesses and their communities.
