The May 2022 Aite-Novarica report Relationship-Based Pricing: Delivering Value Through Pricing by Gilles Ubaghs examines how banks can shift from product-centric to relationship-based pricing to enhance value for both institutions and customers. It discusses pressures from evolving customer expectations, regulatory demands, competition, and macroeconomic shifts, as well as risks of siloed digital transformations. The report outlines the four tenets of relationship-based pricing, its scalability, and the benefits of transparency, auditability, and improved revenue capture through holistic, enterprise-wide pricing strategies.

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