The brief emphasizes that modern fraud prevention is both a security and business imperative. With account takeovers and new account fraud rising sharply, organizations face growing financial and reputational risks. Ping Identity advocates an IAM-based strategy integrating AI risk assessment, behavioral biometrics, passwordless authentication, and dynamic authorization to detect and prevent fraud while maintaining smooth user experiences. This approach reduces financial losses, improves customer trust, and enhances operational efficiency. Case studies show 70% fraud reduction and multimillion-dollar revenue gains through seamless, adaptive fraud prevention.

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