Snowplow and Snowflake enable near real-time attribution modeling by ingesting first-party clickstream data into the Data Cloud, overcoming challenges of slow data pipelines and loss of identifiers. Marketers can analyze campaigns within minutes, design custom attribution models, and comply with global privacy laws. Digital Virgo used this solution to reduce data latency by 90%, eliminate silos, and reallocate budgets effectively, driving subscriber growth during the 2022 FIFA World Cup. Combining long-lived cookies and scalable analytics unlocks richer insights and ML opportunities across all channels.

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