Case Study
EMBRACE HOME LOANS LIFTS MARKETING CAMPAIGN ROI WITH IMPROVED SEGMENTATION
Full-service mortgage lender Embrace Home Loans is focused on providing exceptional experiences to borrowers, referral partners, and financial institutions. Since 1983, Embrace has helped thousands of homeowners purchase and refinance their homes. To maximize marketing campaign effectiveness and streamline operations across more than 45 branches, Embrace ingests and analyzes loan pipeline data and 45 million prospect records. STORY HIGHLIGHTS: Fast access to data Data in Snowflake is instantly accessible to value-generating machine learning models with native DataRobot Zepl and Snowflake integrations. Ability to scale to millions of records Snowflake handles Embrace Home Loans’ data, users, and workloads—including complex machine learning models that score up to 45 million rec