Case Study
HOW VIMEO LEVERAGES BILLIONS OF STREAMING EVENTS TO GENERATE CUSTOMER INSIGHTS WITH SNOWFLAKE
Video SaaS company Vimeo provides an all-in-one video software solution that enables professional-quality video for all. More than 200 million users rely on Vimeo to create, communicate, and collaborate with video. To surface data-driven insights that support customer acquisition and upsell initiatives, Vimeo ingests and analyzes large amounts of customer, marketing, and product usage data. STORY HIGHLIGHTS: Multi-cluster shared data architecture Vimeo ingests and analyzes billions of streaming events per day without experiencing resource contention. Near-zero maintenance infrastructure Snowflake frees technical staff to focus on projects that support revenue growth and improve the customer experience. Extensive network of connectors, drivers, and programming languages Connecting