For company values to be effective, they need to be integrated into daily work through value-based behaviors. This approach makes values practical and observable. Managers play a crucial role in fostering these behaviors by providing regular feedback. The Situation Behavior Impact (SBI) framework helps connect specific behaviors to their impact, encouraging constructive feedback. Managers should focus on coaching, asking questions, and ensuring feedback is well-received. Feedback improves performance, with 94% of recipients stating corrective feedback enhances their work when delivered effectively.

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