This e-book from Medallia explores how organizations can unlock business success by advancing along the customer experience (CX) maturity curve using the Signals to Action approach. It introduces a framework with six maturity levels, ranging from no feedback focus to customer experience leadership, where feedback drives strategy. Key components include capturing feedback signals, deriving insights, engaging teams, and taking action. The guide outlines how to conduct a maturity assessment, design cross-functional feedback systems, and align CX with financial impact. It emphasizes long-term cultural transformation, leadership commitment, and customer-centric innovation for sustainable growth.

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