Abnormal Security leverages an ABM strategy combining Folloze, 6sense, and Outreach to drive engagement and close deals more efficiently. Using omni-channel engagement and first-party data, they personalize interactions and prioritize high-intent accounts. The ABM program includes targeted ads, emails, LinkedIn outreach, and in-region events, along with Folloze boards to deliver a cohesive experience. SDRs and AEs collaborate to nurture leads through 1:1 Outreach sequences and unique offers, like free shoes for meetings. This approach enhances pipeline velocity, reach, and close rates by orchestrating targeted interactions across the buyer journey.

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