Celent, a financial services consultancy, implemented ABM strategies and virtual events using Folloze to engage key accounts more effectively. Facing limitations with their website, Celent turned to Folloze to launch targeted ABM campaigns, improve personalization, and streamline event management. Through Folloze, they orchestrated campaigns tailored to capital markets clients, which drove significant engagement and resulted in new subscriptions. With seamless integration into Salesforce, they provided real-time engagement data for sales follow-up. This approach enabled Celent to boost brand engagement, reduce campaign setup times, and establish a data-driven marketing framework.

Join for free to read