This e-book explains how to put data at the center of every decision by fostering a data-first mindset across organizations. It outlines four steps: use data to identify business objectives, minimize complexity with a single source of truth, embed data in every team and workflow, and communicate insights effectively with visualizations. Case studies from Huel, Charles Schwab, and Vonage show how Tableau drives agility, customer insights, and collaboration. The report stresses that digital transformation is incomplete without data-driven decision-making, and that culture, not just technology, determines long-term success.

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