The Data Culture Playbook emphasizes how building a strong data culture accelerates the value of analytics and AI by fostering trust, transparency, and decision-making speed. It outlines three pillars: creating a robust data and AI strategy, empowering teams through data fluency and trusted tools, and advancing data maturity with governance, training, and continuous improvement. Case studies from JP Morgan Chase, Staysure, and John Lewis Partnership show real-world success in driving innovation and efficiency. Tableau supports this journey with AI-powered analytics, secure governance, and a trusted platform that enables organizations to scale data-driven transformation.

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