Crownpeak's 2024 "State of Website Accessibility" survey, conducted by London Research, revealed key insights into accessibility investment drivers and challenges. Businesses prioritize commercial benefits like market opportunities (69%) and improved SEO (62%) over legal risks (54%). Despite advanced understanding of legal obligations (61%), awareness of the market size for accessibility remains low (49%). Most organizations use a mix of automated and manual testing, with both free and paid tools. Challenges include fragmented digital property management (39%) and proving ROI. Companies value accessibility partners for expertise, strategic guidance, and access to time-saving solutions. Investment in accessibility is set to grow, especially in technology.

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