Privileged and confidential | © Copyright 2021 BA Insight. All rights reserved. Page | 1 Your Website Visitors Deserve a Better Search Experience Relevant, Personalized, Actionable Search Privileged and confidential | © Copyright 2021 BA Insight. All rights reserved. Page | 2 Advancing Website Search to the Next Level Your website is not just a set of static pages with a great design and outstanding navigation. Instead of clicking around, visitors will often immediately go to the search box to try to find the information they are seeking. And studies suggest that when people search and receive the results that are relevant to them, the conversion ratio is much higher. The standard for your website experience is set by organizations like Google, Am

Join for free to read