B2B Guide Understanding Data Reliability How to Evaluate and Measure the Quality of Y our Data 2 T able of contents Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Understanding Data Quality . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Why Data Quality Is Important for Business Leaders . . . . . . . . . . . . . . . . . . . . 5 What Happens When Data Quality Is Poor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Signs Your Data Quality Might Need a Check Up . . . . . . . . . . . . . . . . . . . . . . . . 7 Data Quality and Data Reliability . . . . . . . .

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