The UK public sector must enhance digital experiences to meet rising citizen expectations, especially after the pandemic revealed gaps in service delivery. GOV.UK, launched in 2012, set the standard for cost-effective, user-friendly government services but now faces increased demand for mobile accessibility, real-time updates, and personalization. Citizens expect seamless, accessible, and relevant content across devices, modeled on private-sector leaders like Amazon. Tools like the GOV.UK Design System and Acquia's UK Government Accelerator offer scalable, compliant, and efficient solutions to build and manage digital platforms, enabling faster, more secure, and user-centric public sector websites.

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