Ebook

FROM CUSTOMER EXPERIENCE TO CITIZEN EXPERIENCE

FROM CUSTOMER EXPERIENCE TO CITIZEN EXPERIENCE

Pages 22 Pages

Government agencies must prioritize digital transformation to meet rising citizen expectations for online services, especially in the wake of the pandemic, which exposed gaps in outdated systems. Citizens demand seamless access to information and personalized services across various platforms, highlighting the need for strong digital experiences (DX). The 21st Century IDEA Act underscores this shift, mandating improved online experiences. Agencies must deliver accessible, relevant, and mobile-friendly content while ensuring security and governance. By leveraging modern digital experience platforms (DXPs) and rich citizen data, governments can provide scalable, secure, and responsive services that meet evolving public needs.

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