Organizations are facing pressure to deliver seamless, personalized customer experiences (CX) amid growing digital demands and resource constraints. With digital-first markets and rising customer expectations, businesses must accelerate transformation timelines. Legacy approaches, relying on siloed teams, fall short in meeting these demands. Innovative enterprises are adopting cross-functional "fusion teams" that integrate IT expertise with specialized business knowledge. This approach enhances productivity, agility, and innovation, enabling companies to create high-quality digital content quickly and cost-effectively. By connecting people, processes, and technology, fusion teams deliver better CX and adapt to evolving consumer needs.

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