A national sports organization implemented ObservePoint to enhance web analytics reliability, automate QA, and maintain site health. With multiple teams managing their digital platforms, they needed oversight of a complex tech stack. ObservePoint’s audits helped identify legacy technologies, missing tags, and site performance issues during a website migration. By automating QA in staging environments and running daily live site scans, the organization improved data accuracy, prevented costly errors, and ensured seamless ad performance. Cross-functional teams benefited from ObservePoint’s insights, leading to increased confidence in reporting and streamlined governance across product, marketing, and development teams.

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