CEOs are under pressure to drive core growth and unlock new markets, yet 85% of companies struggle with consistent earnings. Traditional strategies fall short, often disconnected from customer needs. Accenture Strategy highlights AI as the key to bridging this gap—enabling deep market and customer insights, faster go-to-market strategies, and optimized ROI. Four key moves: use AI for generative insights, enhance core performance, deploy agile growth teams, and fund initiatives by uncovering internal inefficiencies. The next growth frontier is powered by speed, certainty, and data-driven strategy.

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