Report

From Lead to Cash: Simplify and Scale with Revenue Ops

From Lead to Cash: Simplify and Scale with Revenue Ops

Pages 24 Pages

Accenture highlights Revenue Operations (RevOps) as key to streamlining the Lead-to-Cash cycle. While only 6% of companies have reached maturity, RevOps aligns sales, marketing, finance, and product teams for sustainable growth. Barriers include siloed data, inconsistent metrics, weak leadership support, and limited AI adoption. Success requires cross-functional collaboration, customer-centric processes, integrated tech stacks, and Gen AI to automate and unify operations. The report offers a maturity framework and actionable steps to unlock RevOps’ full potential.

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