Case Study
The YES Factor
Evergent Helps L unch G me-Ch nging DTC Subscription App Yankees, Nets, and Liberty fans sought additional ways to engage with content focused on their favorite teams, including live games, video-on-demand, and interactive features. The YES App needed an innovative strategy to reach as many fans as possible and deliver the best content. With the growing demand from consumers to watch content on demand, the YES App was looking for solutions to make more options available for New Yorkers to watch live sports. About YES Network The YES Network, the most-watched regional sports network in the U.S. for 18 of the last 20 years, owns exclusive regional TV rights to the 27-time World Champion New York Yankees, the Brooklyn Nets, and the New York Liberty.