Case Study

Transforming Platform Capability - The aha Move!

Transforming Platform Capability - The aha Move!

Pages 5 Pages

Owned by Arha Media & Broadcasting Private Limited, aha is an Indian OTT video-on-demand subscription platform offering content in Telugu and Tamil. The platform boasts over 2000+ hours of content, including 350+ hours of exclusive and original programming. It has garnered 32 million app downloads and 12 million monthly active users, making it one of the fastest-growing OTT platforms in India. The platform has also expanded its overseas network to the US, UK, Australia, and Southeast Asia, including Malaysia, Myanmar, Sri Lanka, and Singapore, catering to the entertainment needs of diverse audiences.

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