This paper outlines why modernizing the lead-to-cash process is critical for revenue growth. It highlights the shift toward subscription and usage-based pricing, driven by customer demand for flexibility and digital experiences. The guide emphasizes the need for integrated, agile systems that support seamless customer engagement, efficient delivery, and scalable innovation. It warns against legacy system limitations and recommends incremental deployment strategies to avoid disruption. A modern lead-to-cash process enables data-driven insights, better service, and competitive advantage.

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