Oracle Modern Best Practice for CX outlines end-to-end digital business processes for marketing, sales, service, and performance management. It leverages AI, ML, cloud, and analytics to streamline journeys from lead nurturing and opportunity creation to quoting, revenue recognition, and service resolution. The framework supports omnichannel campaigns, unified customer profiles, personalized engagement, and real-time insights. Key workflows include campaign execution, sales coaching, incentive earnings, and field incident resolution—empowering organizations to deliver seamless, data-driven customer experiences.

Join for free to read